| TikTok is owned by ByteDance Ltd. which is a Chinese company. | Instagram is owned by Facebook (now Meta platforms). |
| TikTok started in September, 2016. | Instagram started in October, 2010. |
| User Behavior: TikTok is a platform where users go for entertainment purposes, mainly to watch random funny videos, short tutorials, and even educational content. | User Behavior: Instagram is a platform where users catch up with their friends and check on their favorite influencers and brands. |
| Audience: TikTok has young users compared to Instagram users. Most of them fall between the ages of 18 and 24 years old (both men and women). | Audience: Instagram users are mostly men and women between the ages of 25 and 34 years old. |
| Types of Content: TikTok supports video content only. | Types of Content: Instagram offers more range and allows users to post simple images, carousels, and video content. |
| Social Media Algorithm: If your main content goals are to reach more people, show off your brand personality, and go viral, TikTok is for you. | Social Media Algorithm: If you want to generate leads, increase conversions and redirect prospects to your website, Instagram is a better option. |
| Influencer Marketing: TikTok influencers are more spontaneous and authentic and have a closer relationship with their audience. TikTok is best for finding micro-influencers. | Influencer Marketing: Instagram influencers are much more polished and treat their online presence are a brand asset. Instagram is best for finding well-established influencers. |
