SEO 面试题与答案

问题 36. What are long-tail keywords?

Keywords can be made into a more specific combination of several words. These are called long-tail keywords. Long-tail keywords can be very specific and, hence, can be good for attracting quality traffic from people who are interested in that specific search query, and they are more likely to transform this kind of traffic into conversions.

问题 37. What is NAP?

NAP (name, address, phone number) helps search engines to identify the list of businesses to be displayed for location-based searches.

问题 38. What are header tags?

HTML header tags are used to highlight the headings (h1 level) and the subheadings (h2–h6 levels) within the content of a web page. These tags are also called header tags or heading tags. If you skip from h1 to h3, the hierarchy will be broken, and it is not advisable for on-page SEO. Every page should possess only one h1 tag unless it is using HTML5, which allows for more.

问题 39. What are meta titles and meta descriptions?

Meta titles (page titles) and meta descriptions are two different pieces of the HTML code, which are important when you are creating a web page. Much like the back-cover blurb of a book, these elements will tell users the title of the page they have landed on and will give them the summary of that page when it shows up on SERPs. This gives the users an idea of what your page is all about and whether it will be relevant for them to visit your website.

问题 40. What are internal links?

Internal links are hyperlinks that connect one web page to another web page in the same domain.

A well-planned internal linking structure can help users navigate the website without any confusion. It is a good practice to keep every important page within two–three clicks from the home page.