SEO 面试题与答案

问题 41. What are inbound links and outbound links?

Inbound links are links coming from another domain to your domain.

Outbound links are links going out from your domain to another domain.

Keeping a few outbound links to high-authority sites may be helpful, but excessive outbound links could hurt your SEO.

问题 42. What are backlinks?

Inbound links are also known as backlinks and are links coming from another domain to your domain.

问题 43. What are anchor texts?

Anchor texts are used by search engines to understand the context of the web page to which it is linking. The clickable text in a hyperlink is called anchor text. 

问题 44. What is robots.txt?

Robots.txt is a text file that instructs web crawlers about the pages on your site to crawl or not to crawl.

问题 45. What is Google Search Console or the Webmaster tool?

Google Search Console (previously known as Webmaster Tool) is a free service by Google that allows users to monitor the health and visibility of their websites. It offers the following insights:

• A confirmation that Google can find and crawl a site
• Troubleshooting indexing issues
• Re-indexing the fresh or updated content
• Showing the backlinks to the site
• Fixing problems in mobile usability, AMP, and other search features
• Monitoring Google Search traffic data for the site: How often the site appears on SERP, which specific search queries show the site, how often users click through for those search queries, etc.
• Alerts and notifications about spam, indexing problems, or other issues