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Google Analytics Interview Questions and Answers

Ques 16. What is the significance of the 'Conversion' section in Google Analytics?

The 'Conversion' section provides data on goal completions, e-commerce transactions, and other conversion-related metrics.

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Ques 17. How can you track outbound links in Google Analytics?

Outbound links can be tracked by adding custom event tracking code to the links you want to monitor.

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Ques 18. What is a custom dimension in Google Analytics?

A custom dimension is a user-defined parameter that allows you to collect and analyze data specific to your business needs, such as user roles or product categories.

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Ques 19. How can you track user demographics and interests in Google Analytics?

Demographics and interests can be tracked by enabling the 'Demographics and Interests' reports in your Google Analytics account and implementing the necessary tracking code.

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Ques 20. What is the purpose of the 'Intelligence Events' feature in Google Analytics?

Intelligence Events provide automated insights into significant changes in your website's data, helping you understand unexpected trends or anomalies.

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