SEO 面试题与答案

问题 11. What is SERP?

SERP stands for search engine results page. This is the page where users see all the results of their queries on search engines.

问题 12. Can you explain the difference between organic and paid results?

Both organic and paid results are types of search results on SERP shown on the basis of quality and relevance to the user query. Organic results are not paid to show up on SERP. It is very hard to rank high organically, and it requires SEO.

Paid results require bidding on keywords, and based on the Max CPC (cost per click) and quality score, they are positioned above the organic search results on SERP, and these are paid advertisements. The more you score, the less money you need to pay.

问题 13. What are on-page SEO and off-page SEO?

On-page SEO is used to ensure that the website performance is improving and better by optimizing the meta tags and descriptions, page title, URL structure, keyword density, body tags, internal linking, images, etc.

Off-page SEO involves activities such as guest blogging, reverse guest blogging, press releases, social networking, etc. These are done away from the website to promote and increase the visibility of the same.

问题 14. What is a domain name?

On the Internet, a domain name (e.g. withoutbook.com) is an address where Internet users can access your website, and it includes web addresses, email addresses, and the addresses of the Internet protocols. It is basically a shortcut to the server that hosts your website.

Without a domain name, one would have to enter the full IP address to visit a website. IP addresses are numerical labels and are not very convenient for regular use.

A domain name has two main elements:

• The website’s name (e.g. withoutbook)
• The domain name extension (e.g. .com)

问题 15. What is a URL?

URL stands for Uniform Resource Locator. It is the complete address of a web page or a document on www. A URL contains the following parts:

• Protocol: A method used to process the URL (https, http, etc.)
• Domain: The domain name
• Path/File: The exact location of a page, file, other assets, etc.
• Query string: Parameters for dynamic data
• Hash: A specific section of a web page