Oracle CXUnity Interview Questions and Answers
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Freshers / Beginner level questions & answers
Ques 1. What is Oracle CXUnity?
Oracle CXUnity is a customer data platform (CDP) that enables businesses to unify customer data from various sources to create a comprehensive customer profile.
Example:
CXUnity helps businesses consolidate data from CRM, marketing, and sales systems to gain a 360-degree view of their customers.
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Ques 2. Explain the concept of a customer journey in the context of CXUnity.
In CXUnity, a customer journey refers to the sequence of interactions a customer has with a brand across multiple touchpoints, from initial awareness to post-purchase support.
Example:
CXUnity tracks and analyzes the customer journey, allowing businesses to optimize each touchpoint and improve overall customer satisfaction.
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Ques 3. Explain the concept of customer onboarding in CXUnity.
Customer onboarding in CXUnity involves the process of integrating and consolidating customer data from various sources when a new customer is added to the system.
Example:
When a new customer makes their first purchase, CXUnity captures and integrates data from the sales system, CRM, and other relevant sources for a complete profile.
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