Google Analytics Interview Questions and Answers
Experienced / Expert level questions & answers
Ques 1. How can you track 404 error pages in Google Analytics?
You can track 404 error pages by setting up a custom event or pageview tracking for URLs that return a 404 status code.
Ques 2. Explain the concept of 'User Explorer' in Google Analytics.
'User Explorer' allows you to view individual user journeys on your website, tracking their interactions and behavior.
Ques 3. How can you track conversions for mobile apps in Google Analytics?
You can track mobile app conversions by implementing the Google Analytics SDK for mobile and setting up event tracking for in-app interactions.
Ques 4. How can you track outbound links in Google Analytics?
Outbound links can be tracked by adding custom event tracking code to the links you want to monitor.
Ques 5. What is a custom dimension in Google Analytics?
A custom dimension is a user-defined parameter that allows you to collect and analyze data specific to your business needs, such as user roles or product categories.
Ques 6. Explain the concept of 'Custom Alerts' in Google Analytics.
'Custom Alerts' allow you to receive notifications when specific metrics or dimensions experience significant changes, helping you stay informed about your site's performance.
Ques 7. How can you set up cross-domain tracking in Google Analytics?
Cross-domain tracking can be set up by modifying the tracking code and adding the necessary configuration to track user sessions across multiple domains.
Ques 8. What is the purpose of the 'Multi-Channel Funnels' reports in Google Analytics?
The 'Multi-Channel Funnels' reports provide insights into the various channels and touchpoints that contribute to conversions, helping you understand the full customer journey.
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