Google Analytics Interview Questions and Answers
Ques 6. What is the purpose of the 'Acquisition' section in Google Analytics?
The 'Acquisition' section in Google Analytics provides insights into how visitors arrive at your website. It includes information about channels, sources, and mediums of traffic.
Ques 7. How can you exclude your own visits from being tracked in Google Analytics?
You can exclude your own visits by setting up an IP filter to exclude specific IP addresses from being tracked.
Ques 8. What is the purpose of event tracking in Google Analytics?
Event tracking allows you to measure interactions on your website that are not pageviews, such as button clicks, video views, and downloads.
Ques 9. Explain the difference between 'Pageviews' and 'Unique Pageviews' in Google Analytics.
'Pageviews' represent the total number of times a page is viewed, while 'Unique Pageviews' represent the number of sessions during which that page was viewed at least once.
Ques 10. How can you track 404 error pages in Google Analytics?
You can track 404 error pages by setting up a custom event or pageview tracking for URLs that return a 404 status code.
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