Google Analytics Interview Questions and Answers
Ques 21. How can you track the performance of specific campaigns in Google Analytics?
Campaign performance can be tracked by using UTM parameters in your campaign URLs and analyzing the data in the 'Campaigns' report.
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Ques 22. What is the 'Users' metric in Google Analytics, and how is it different from 'Sessions'?
'Users' represents the number of unique visitors to your site, while 'Sessions' count all visits, including multiple visits from the same user.
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Ques 23. Explain the concept of 'Custom Alerts' in Google Analytics.
'Custom Alerts' allow you to receive notifications when specific metrics or dimensions experience significant changes, helping you stay informed about your site's performance.
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Ques 24. How can you track file downloads in Google Analytics?
File downloads can be tracked by setting up event tracking for the download links on your website.
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Ques 25. What is the purpose of the 'Annotations' feature in Google Analytics?
Annotations allow you to add notes to your analytics data, providing context for significant events or changes in your website's performance.
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